Scouts BSA Recruiting Resources

Sample Photos, Templates, Text and MORE!

Some of these resources and ideas are more helpful in the fall when planning for a School Night for Scouting, but they’re always good to be aware of!

BSA Brand Center: One of the best resources that many Packs don’t even know about is the BSA Brand Center… it’s full of photos, video clips, sample media and more that can help you promote your Pack like a pro!

Business Cards for Scouting: Flyers are great, but not always convenient to carry with you. Consider stopping by Office Max, PIP, or FedEx Office to print up some easy-to-carry cards with the key information a family needs to find and join your troop! Your Scouts may even want to help design cards for them to give to their friends.

TIP: Don’t include dates, times or locations for one-time events… make the card “evergreen” so that you can use it throughout the year!

Sample Parent to Parent Email:

Hi – As one Mill Valley Middle School parent to another, I want to tell you a little bit about Scouts BSA and invite your family to join us at our Spring Into Scouting cookout, 6 pm on May 11th at Lincoln Park. There’s a troop for girls (Troop 87) and a troop for boys (Troop 63) both having the event at the same time and place, so it should be a great time!

Scouts BSA is a fun program for boys AND girls, ages 11-17. It’s the traditional Scouting experience (formerly just called “Boy Scouts”) where kids can have their share of adventure in the great outdoors. Develop a love of service by volunteering in your community, boost your leadership skills through fun and exciting challenges, and create memories of a lifetime with no prior Scouting experience required!

Scouts have been a part of our community for decades, and now it’s your family’s chance to be a part of the Scouting story if they haven’t been already. Or maybe you tried Cub Scouts and got derailed by the pandemic – if so, now’s a great time to come back and discover “the next level” of Scouting!

Are you busy? So are we! Fortunately, Scouting is a year-round program which allows for youth to participate in multiple youth programs, and come and go as their schedules allow. Scouts can be just as involved in sports, church, school, the arts as the next kid – not to mention any other activity that helps young people develop character and life skills. And Scouting will always be here if they have to leave for a time and come back later.

I hope you can join us at 6 on the 11th at Lincoln Park. In the meantime, you can find more information at

Yours in Scouting,

Gina Weaver
Mom of Josie (Tenderfoot) and Roberto (Star Scout)

Welcome Them Back! How to approach families that may have fallen away from Cub Scouting after the pandemic – or for any other reason? With open arms!

Let them know that just because they hit “Pause” on Scouting, that doesn’t mean they can’t hit “Play” again!

There’s a whole batch of sample media, photos and social media ideas available in the BSA Brand Center at: